Social Media Manager
Responsibilities :
- Social Strategy & Planning - Work with the client team/social team on developing the general social strategy, ideation. A Social Strategy which includes Community Management as well as Advertising on Social Platforms as well as analytics
- Moderation & Customer Service - Responsible for posting content on Facebook and the conversation moderation around that content as well as moderation of user generated content (not only limited to customer service inquiries but also engaging with customers who share compliments). Assist customers with service needs/complaints (direct them to the appropriate outlets)
- Editorial Calendar – Work with the social team to write editorial copy for distribution to the community. Calendars are typically produced weekly or monthly for internal and client approval
- Creative Development – Work with the team on the development & execution of engaging activations, contests, games, events etc. Generate innovative ideas for driving engagement on the social platform
- Paid Social Advertising - Full ownership of executing Facebook CPC/CPM campaigns. Duties include: preparing the offer, launching, optimisation and reporting, occasional ad text copy development
- Reporting & Analysis – Produce regular client and internal reports regarding the community management performance vs. client benchmarks with the use of Facebook Insights, Google Analytic and other available online analytics tools
- Research – Audit competitors’ online and social media efforts as well as general market research to ensure that the client is up to speed with all trends and pertinent competitor information
- Work Time - Flexibility to work some evenings and weekends, only in crisis situations; regular work hours are 9 AM - 6 PM / Monday - Friday
Qualifications :
- Bachelor’s degree in Business Management, Marketing, Media and Communications, Public Relations or related fields
- Good analytical and troubleshooting will be advantaged
- Proficient in content marketing theory and application
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
- Displays ability to effectively communicate information and ideas in written and video format
Please send us your latest updated resume including current and expected salary together with a recent photo to info@MuayThaiOK.com.
